Nike on social media

I chose to evaluate NIKE on Pinterest and Instagram. Their Pinterest boards are extremely inspiring. This immediately caught my attention. Their board titles are very nicely done. The boards’ titles relate to the year and clothes that are in style that season, shoes, different sports, and lifestyles. It appears Nike does not include the price in the caption of the photo. You must click on the picture and follow the link to their site to see how much the item costs. They also have boards for each hashtag they use on other social media sites. These hashtags are effective marketing campaigns and it looks as if their Pinterest is up to date with the most recent campaigns I have seen on their other social media accounts. I believe their presence is strong on Pinterest and they’ve done a great job at keeping it updated and inspiring the consumer to live a healthy life.

Nike’s Instagram account is very active and I enjoy following them and seeing their posts. Their photos are artsy, eye-catching and represents their brand image. I clicked on various photos and didn’t see a big use of hashtags. The occasional hashtag they use is #justdoit. They post photos such as reminding their followers to adjust their clocks for daylight savings, the first day of spring, different shoe releases, or surprise sales and in each photo, they include their clothes and accessories. I really like this clever approach because they aren’t throwing their products in the consumers’ faces with the price and product name. They are creative and incorporate their products into every post with a catchy caption. When consumers think of Nike, they think of an active athletic brand. I definitely think their social media presence on Pinterest and Instagram represent who they are as a brand from the consumer’s point of view. I really like what they are doing on social media.